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Amazon Cools & Not Cools

The Love Memo, written by Jeff Bezos

The Cools  

… is/are cool

The NOT Cools

…is/are not cool

  • Young
  • Risk taking
  • Winning
  • Polite
  • Defeating bigger, unsympathetic guys
  • Inventing
  • Explorers
  • Empowering others
  •  Leadership
  •  Conviction
  • Straightforwardness
  • Authenticity
  • Thinking big
  • The unexpected
  • Missionaries
  • Rudeness
  • Defeating tiny guys.
  • Close-following
  • Conquerors
  • Obsessing over competitors
  • Capturing all the value only for the company
  • Pandering to the crowd
  • Hypocrisy
  •  Mercenaries

Published by Kerry Severin | #KmsMind