The Cools  

… is/are cool

The NOT Cools

…is/are not cool

• Young
• Risk taking
• Winning
• Polite
• Defeating bigger, unsympathetic guys
• Inventing
• Explorers
• Empowering others
•  Leadership
•  Conviction
• Straightforwardness
• Authenticity
• Thinking big
• The unexpected
• Missionaries

• Rudeness
• Defeating tiny guys.
• Close-following
• Conquerors
• Obsessing over competitors
• Capturing all the value only for the company
• Pandering to the crowd
• Hypocrisy
•  Mercenaries