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Types of User Research

  • Contextual Interview (Interview and Observation) – Users are interviewed and observed while in the environment the user is performs a task or use a product
  • Ethnography (Direct observation) – Users are directly observed within their real environment to provide a description of the user and the culture
  • Naturalistic Observation – Users are observed, in their natural settings, using a product
  • User interviews (Semi-structure) – Users are asked questions about topics or interaction with a product
  • Usability Studies – A product is evaluated with a representative user 
  • Surveys – Users are provided a questionnaire

Published by Kerry Severin | #KmsMind