Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Some Steps to Understanding User Needs

  1. Research (To understand behavior)
  2. Affinity Diagram (Identify patterns of behavior and pain points)
  3. Empathy Mapping (Built from the affinity diagram)
  4. Personas/Persona Stories (built from affinity diagram and empathy map)
  5. Problem Statement / POV Problem Statement
  6. Customer Journey Maps / Story-boarding (Helps with visualizing the problem)
  7. Other methods
    • User Stories
    • Story Madlibs
    • Re-framing
    • 2×2 Diagrams
    • Card Sorting
    • Value Proposition Canvas
    • How might we

Useful link from Design Libs

Types of User Research

  • Contextual Interview (Interview and Observation) – Users are interviewed and observed while in the environment the user is performs a task or use a product
  • Ethnography (Direct observation) – Users are directly observed within their real environment to provide a description of the user and the culture
  • Naturalistic Observation – Users are observed, in their natural settings, using a product
  • User interviews (Semi-structure) – Users are asked questions about topics or interaction with a product
  • Usability Studies – A product is evaluated with a representative user 
  • Surveys – Users are provided a questionnaire