1. Research (To understand behavior)
2. Affinity Diagram (Identify patterns of behavior and pain points)
3. Empathy Mapping (Built from the affinity diagram)
4. Personas/Persona Stories (built from affinity diagram and empathy map)
5. Problem Statement / POV Problem Statement
6. Customer Journey Maps / Story-boarding (Helps with visualizing the problem)
7. Other methods
   • User Stories
   • Story Madlibs
   • Re-framing
   • 2×2 Diagrams
   • Card Sorting
   • Value Proposition Canvas
   • How might we

Useful link from Design Libs

• Contextual Interview (Interview and Observation) – Users are interviewed and observed while in the environment the user is performs a task or use a product
• Ethnography (Direct observation) – Users are directly observed within their real environment to provide a description of the user and the culture
• Naturalistic Observation – Users are observed, in their natural settings, using a product
• User interviews (Semi-structure) – Users are asked questions about topics or interaction with a product
• Usability Studies – A product is evaluated with a representative user 
• Surveys – Users are provided a questionnaire

User Experience Questionnaire (EQU)