1. Research (To understand behavior)
2. Affinity Diagram (Identify patterns of behavior and pain points)
3. Empathy Mapping (Built from the affinity diagram)
4. Personas/Persona Stories (built from affinity diagram and empathy map)
5. Problem Statement / POV Problem Statement
6. Customer Journey Maps / Story-boarding (Helps with visualizing the problem)
7. Other methods
   • User Stories
   • Story Madlibs
   • Re-framing
   • 2×2 Diagrams
   • Card Sorting
   • Value Proposition Canvas
   • How might we

Useful link from Design Libs