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Some Steps to Understanding User Needs

  1. Research (To understand behavior)
  2. Affinity Diagram (Identify patterns of behavior and pain points)
  3. Empathy Mapping (Built from the affinity diagram)
  4. Personas/Persona Stories (built from affinity diagram and empathy map)
  5. Problem Statement / POV Problem Statement
  6. Customer Journey Maps / Story-boarding (Helps with visualizing the problem)
  7. Other methods
    • User Stories
    • Story Madlibs
    • Re-framing
    • 2×2 Diagrams
    • Card Sorting
    • Value Proposition Canvas
    • How might we

Useful link from Design Libs

Published by Kerry Severin | #KmsMind