• Think (Creating Assumptions)
• Make (Creating MVP)
• Check (Testing)

• Reduce cost by saving on time spent on developing a product that might not be needed (Validate, make early changes, iterate)
• Quick rapid solutions
• Research and design happen quickly to development
• Data-driven to verify assumptions

• A mix of business, design, and development
• Makes UX process more efficient and productive
• Allows the validation of hypotheses guide the design team and not gut or preference
• It not linear; it circular
• Looks at product as hypotheses and not features
• Help designers know id they are making the right decision

• A/B testing
• Site analytics
• Usability testing
• Feedback system
• Customer meeting

• Prototype
• Wireframes
• Value propositions
• Landing pages
• Hypothesis

• Research
  • Create problem statements
  • Make assumptions from problem statements
  • Develop a hypothesis
• Ideation
• Mental Model
• Sketches
• Storyboards

• Lean UX Canvas V1 is now live
• Lean UX Canvas V2 is now live
• How to use the Lean UX Canvas

1. Product School
   • Product Management Certification
   • Product Leader Certificate
   • Product Executive Certificate
2. Pragmatic Institute’s Product Management Certification
3. 280 Group
   • AIPMM’s Certified Product Manager (CPM)
   • AIPMM’s Certified Digital Product Manager (CDPM)
4. Northwwestern Kellogg School of Management
   • Product Strategy Certificate
   • Professional Certificate in Product Management
5. Product Management HQ
6. Cornell University
   • Product Management 360
   • Product Management Certificate

• ADPList.org
• Designed.org
• Rokieup.com

About Face: The Essentials of Interaction Design

Contextual Design: Defining Customer-Centered System

Designing Interactions (The MIT Press)

How to Make Meetings Work!

Information Architecture: For the Web and Beyond

Just Ask: Integrating Accessibility Throughout Design 2nd Printing Edition

Observing the User Experience: A Practitioner’s Guide to User Research

The Effective Executive: The Definitive Guide to Getting the Right Things Done

Why We Fail – Learning from Experience Design Failures