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Types of User Research

  • Contextual Interview (Interview and Observation) – Users are interviewed and observed while in the environment the user is performs a task or use a product
  • Ethnography (Direct observation) – Users are directly observed within their real environment to provide a description of the user and the culture
  • Naturalistic Observation – Users are observed, in their natural settings, using a product
  • User interviews (Semi-structure) – Users are asked questions about topics or interaction with a product
  • Usability Studies – A product is evaluated with a representative user 
  • Surveys – Users are provided a questionnaire

Amazon Cools & Not Cools

The Love Memo, written by Jeff Bezos

The Cools  

… is/are cool

The NOT Cools

…is/are not cool

  • Young
  • Risk taking
  • Winning
  • Polite
  • Defeating bigger, unsympathetic guys
  • Inventing
  • Explorers
  • Empowering others
  •  Leadership
  •  Conviction
  • Straightforwardness
  • Authenticity
  • Thinking big
  • The unexpected
  • Missionaries
  • Rudeness
  • Defeating tiny guys.
  • Close-following
  • Conquerors
  • Obsessing over competitors
  • Capturing all the value only for the company
  • Pandering to the crowd
  • Hypocrisy
  •  Mercenaries

Color Plugins

  • Color Blender – Blends multiple colors
  • Color Ranger – Changes hue, saturation, and brightness of colors
  • Color Scale – Create tones, shades, complimentary colors of a colors
  • GDS Colors – Colors that work best for accessibility   
  • Material Color Palette and Material Palette – the Pick colors from Google material design